You already brought up a good point though: ~~ A subreddit, in my experience curating a fairly high-traffic one, has the sole purpose of being there to support and facilitate peoples' interests. Want to see things about kittens? r/kittens. Want to see things about gaming? r/gaming. In this same vein, ... want to see things about ZEJ? ... r/ZEJ, but therein lies the problem: the field of interest here is way too narrow. I honestly don't see any benefit of having any activity on a subreddit when these forums suit our purposes just fine. That said, reddit is a good advertising platform, provided there's a good subscriber base that will actually see your post, mods approve it, and people upvote it. Advertising on Reddit definitely isn't out of the question, but it's a matter of finding who you think ZEJ would appeal to.